CV / Resume

Hello, my name is Jasha Aitchison and I am a UX and Visual Designer from California and based in Sydney, Australia. My love for design thinking, natural curiosity and passion for human centred design motivates me to think creatively to discover insights and translate them into meaningful and commercially practical design and outcomes.

My skills include:

Visual Design
Observational Research
Customer Interviews
Stakeholder Engagement
Affinity Mapping
Workshop Facilitation
Illustrator CC, Photoshop CC, InDesign CC
Microsoft Office, CSS/HTML, WordPress


Bastion Collective (Sydney. AU)
Design for launch of Run Australia, Digital & Print 2017
UTS Research (Sydney. AU)
Design of Post Workshop Presentation 2017
Sydney Trains (Sydney. AU)
Workshop Design and Evaluation for Six Sigma Training 2016-2017
Transport for NSW (Sydney. AU)
Editing Training Programs, Infographics, eLearning 2016-2017
Cassey Consulting (Sydney. AU)
eLearning 2016-2017
MarchOne (Sydney. AU)
Fundraising Design for NFPs 2016-2017
Rizzeria Collective (Sydney, AU)
Print Production on RISO 2014-2017
ING Media UK (London, UK)
Branding and Events Site Redesign 2014
Kimbrough Publishing, LLC (San Francisco, CA)
Book Design 2014
NETFIRST, Agence de Creation (Paris, FR)
Contract Logo Design 2014
Bandar Foods (San Francisco, CA)
Commercial Food Packaging 2014
Rainbo Graphix (Oakland, CA)
Commercial Candy Packaging 2014
Benchmark Wine Group, (Napa, CA)
Marketing Collateral 2013
Vidcaster (San Francisco, CA)
Web Design and Collateral 2013


User Experience Program 2016
Tractor Design School
Awarded Golden 'T' for Final Project

Bachelors in International Business
San Diego State University
Minor in German & French - 2008
Sorbonne French Language Program - 2006
English, Spanish (Int), French(Int), German (Beg)


Sydney, Australia and New York, NY / 2018-Present
UX and Product Designer

  • Product design for education technology
  • White-labelled product design
  • Product design including sketching, concepts, prototyping, brainstorming sessions, design tool agnostic
  • Lead on design system project, annotations tool
  • Lead in improvement of UX Research processes and tools
  • UX Research, create and socialize personas internally, conducting interviews, usability testing, build and maintain research repository, conduct internal workshops
  • Working with stakeholders at all levels of the business throughout the design process
  • Focus on organizational change and process improvements in the design team and across teams


Sydney, Australia / 2010-Present
Freelance UX and Visual Designer

  • Mixed visual design and UX tasks
  • Working with stakeholders at all levels of the design process
  • Observational research
  • Customer Interviews (Projects about Bill Paying, Entertainment, On-the-job Training)
  • Wireframes for responsive web design and elearning
  • Prototyping (Paper, Invision, Sketch, Photoshop)
  • Creating and analysing survey data
  • Designing and testing eLearning
  • Digital design
  • Informational design
  • Working with developers, managers and customers to achieve specific outcomes
  • Illustrations to clarify abstract ideas
  • Iconography/UI design
  • Logos and Branding

Napoleon Perdis

Sydney, Australia / 2015-2016
Designer (Print & Digital)

  • Packaging and componentry design for beauty products
  • Digital design (email marketing with A/B testing, Banner Ads)
  • Print design (Magazine, Long Documents)

Diabetes NSW

Sydney, Australia / 2014-2015
Senior Designer

  • Working with Diabetes NSW members to create engaging and useful informational documents
  • Researched and designed new membership collateral to improve the membership
    application process
  • Implemented re-brand of the Diabetes NSW Live your life branding
  • Designed inaugural issue of Circle, the 10th highest circulated magazine in Australia
  • Marketing collaterol for events from branded products to large event signage
  • Created presentations with goals of engaging government units and businesses in supporting the initiatives relevant to Diabetes NSW and people living with diabetes in Australia

Fetch TV

Sydney, Australia / 2013
Graphic Designer - Contract

  • Created targeted advertising for print in Indian publications distributed in Australia
  • Created a targeted web banner campaign and landing pages

Liddy Design

Sydney, Australia / 2012-2013
Graphic Designer

  • FMCG Packaging, Product Design and Development (Homewares)
  • Advertisement layout, Catalog Design/Layout
  • Technical Drawings and Spec Sheets/launched website/UX

Revival Distribution UK

London, UK – DVS/Matix/Lakai / 2008
Graphic Designer

  • Advertisement layout, Billboard design, Emailer design

Made In Corporation

Cologne, Germany – Ezekiel / 2007
Graphic Designer

  • Designed screen print graphics, apparel design for Ezekiel