Design comes in many forms and can add a moment of beauty in someones life, make doing the necessities easier, or be worn and used among many things. I have had the pleasure of working on different design projects in my experience that touch a few of these areas. Here are a few of my favorites.
I AM COYOTE: Readings for the Wild
This project was a really exciting one as it was my first large scale book project. I had worked on smaller image books and many, many large catalogs before but this project gave me the creative reigns to put my typography skills and proofing eye to the test.
My client put a lot of careful consideration into to each and every excerpt that was included in this anthology and I wanted to make sure the choices I made around typefaces, typesetting, and layout design made the experience of reading this book around a campfire as delightful as possible. I learned about systematic styling in typesetting referencing heavily the Chicago Manual of Style. I also learned about different printing techniques and enhancements like the french fold book cover and line length best practices for reading.
Vicki Meintjes: The Sweetmaker
A fun branding project for Vicki Meintjes: The sweetmaker. Vicki makes beautiful cakes and desserts and wanted her brandmark and typography to reflect them well.
The favorite brand mark shape was based off broken honeycomb she uses to style the desserts.
In 2016, I was brought on board as a contractor to work on Cotton On's Run Australia event branding and collateral. The style of the RUN brandmark was inspired by the branding for the 1968 olympics in Mexico.
For this project I needed to design, create brand guidleines and manage over 100 individual assets for social media, printed merchandise, large format banners and signage, wayfinding, and the course maps for runners to follow on the day.
I had the opportunity to work as a designer for the creative agency March One. The clientele were mostly not-for-profit organizations with a focus on fundraising campaigns delivered digitally and in print.
Many of these projects required the design to tell a story and all of the artifacts needed to be consistent and powerful to help get a key message across. Working directly with the creative director, we were able to come up with creative ideas one of my favorites being a square roll fold brochure (seen above) where the story changes with each opening.
I was able to work on many interesting projects during my time at Diabetes NSW but one of my favorites was the project to update the membership forms that people living with diabetes who want to become a member need to fill out snd return to start their membership.
The reason I really liked this project was that the quality of the design of these forms impacted not only the person signing up for membership but also the data entry staff who would need to process these forms. I was able to observe the issues that they were having with the data when prospective members had to work really hard to fit their information into the form often making it illegible.
By observing the different users of the forms and testing out my design, I was able to create a usable print form that saved time for the person filling it out as well as the person processing it.