Branding & Graphic Design

Sweet Treats Candy Packaging

Production packaging for a candy brand's retail line of over 20 products.

A packaging design for the Sweet Treats candy brand already existed when I joined this project. My job was applying it consistently across a run of over 20 products.

Each bag needed its own nutrition facts, ingredient list, and barcode, checked and rechecked for accuracy. Some packages had a clear window showing the product, others didn’t, which changed how the artwork had to be built. I learned to work with new dielines for each format and to transfer existing art cleanly across very different package structures and materials. I also worked directly with factories in China on printing.

This was the first of several packaging projects I did with Rainbo Graphix between 2013 and 2019.

Three candy bags in blue packaging with a confetti pattern: two Sweet Treats bags reading Chocolate Kisses and Peppermint Kisses, and a third showing the back panel with ingredients, nutrition facts, and barcode

Two Sweet Treats candy bags in blue confetti packaging, one labeled Chewy Fruities showing colorful wrapped candies through a clear window, the other labeled Butter & Cream showing gold-wrapped candies