An identity project for a Spanish teacher who works through Latin American literature instead of textbooks, built around a book club, a podcast, and one-on-one lessons.
I designed the logo and typography system, then built out a set of Instagram templates so she can keep the visual language consistent as she posts.
For the website, still in progress, I am exploring using lightweight animation and video to create a subtle yet visually interesting space that captures the feeling of the brand.
